I completely redesigned the website for a social network and community-based online magazine that had been an internet destination for tween and teenage users for nearly a decade. The resulting new look was simple, clean, and unified, yet also fun, youthful, and modern. Due to the highly-customizable nature of the profile, the design needed a lot of flexibility of layout built in. Ease of navigation was a paramount concern, as was distinguishing between the user-generated community features and the editorial content. I oversaw the integration of the new design in partner sites, and designed all company print materials, including promotional materials for Kiwibox Media.